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Posted 29 Jul 13 By: No comments yet

SWEAT Yoga Studio readies for opening, as seen in Albuquerque Business First

SWEAT Yoga Studio readies for opening
Damon ScottReporter - Albuquerque Business First

The city’s newest hot yoga studio is preparing to open in the Northeast Heights near Interstate 25 and Osuna Road.

SWEAT Yoga Studio will be located in a former Alphagraphics space in The Shops @ Presidential Plaza.
The owners of SWEAT are married couple Delynn Davidson and Joe Fox. Fox is a former financial executive from Texas and Davidson is an Albuquerque native who has taught history and coached tennis in the Albuquerque Public Schools system.

Fox said interior demolition has just been completed on the 4,500-square-foot space, which is being built out by AIC General Contractor, with design work spearheaded by Davidson. The studio, located at 4500 Osuna Road NE Suite 200, is expected to open Sept. 30. It will feature a 1,900-square-foot main studio and 750-square-foot lobby. There will be a retail section, day care space and high-tech heating system too.

The couple, who have signed a 10-year lease, said they became yoga certified at Dallas-based Sunstone Yoga and have always thought about opening a business. Fox, 35, most recently taught classes at Hot Yoga Downtown Albuquerque in East Downtown near I-25 and Central Avenue.

“We knew we wanted to open a yoga studio. Delynn’s family is here and it’s so beautiful,” Fox said. “A big part of our business model was finding the right location.”

Fox said he worked in the energy group of investment banking for Lehman Brothers in New York City before the financial crash. After September 11, he worked for the company in its Houston offices, and then eventually become a hedge fund manager for a Dallas billionaire, he said.

He said the brutal hours and stressful environment of those jobs took a toll, but the experience helped him form a business model for SWEAT

“I was able to look at things that made sense and didn’t make sense, like cost structures,” Fox said. “What should you expect to pay for rent, payroll, up front costs, utilities and the buildout? Things like that.”

Shelly Branscom of NAI Maestas & Ward was the tenant’s agent, while Clayton King and Matt Reeves, also of Maestas, were the listing agents on the transaction.

SWEAT expects to hire about 10 initially and will be open seven days a week. A website is forthcoming but a Facebook page is operating now.

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